In observance of American Heart Health Month, our "Heart Health Heroes" campaign spotlights the profound impact of cardiovascular disease and the innovative solutions we offer here at Custom Health. Cardiovascular disease (CVD), the leading cause of death in the United States, claimed a staggering 928,741 lives in 2020, surpassing the combined toll of Cancers and Chronic Lower Respiratory Disease. Additionally, the direct and indirect costs of total CVD between 2018 and 2019 amounted to $407.3 billion. These statistics underscore the pressing need for awareness and intervention.
While numerous factors contribute to these alarming numbers, including genetics, lifestyle, societal, and economic influences, tackling heart disease remains a colossal challenge. Recognizing this, the healthcare industry works tirelessly to manage the disease through promoting lifestyle changes, encouraging closer vitals monitoring through wearable devices, and supporting medication adherence efforts.
Studies have demonstrated that interventions focusing on medication adherence can significantly improve cardiovascular mortality rates and overall clinical outcomes. However, estimates reveal that a substantial proportion of CVD patients face challenges in adhering to their medications, with nonadherence rates ranging from 37% to 71%.
Custom Health embraces the challenge of ensuring patients receive "the right dose, at the right time" through our innovative technology solutions and home-based support. The goal is to empower CVD patients to take control of their health, enhance medication adherence, and reduce hospitalizations while achieving better clinical outcomes.
I have dedicated my professional career to the cardiovascular community since I lost my mother to a sudden cardiac event. With this cause close to my heart, I am confident that with our clinical expertise and technology centered around remote patient monitoring, real-time adherence, and patient-reported outcomes, we can drive significant positive change and outcomes.
Custom Health's "Heart Health Heroes" campaign is not just a call to action; it is a commitment to driving positive change, empowering individuals, and reshaping the narrative of heart health in our communities. Together, we can make a significant impact on the fight against heart disease.
I am confident that with our clinical expertise and technology centered around remote patient monitoring, real-time adherence, and patient-reported outcomes, we can drive significant positive change and outcomes.
Paul Burns, Chief Commercial Officer
About the author
Paul is a passionate, growth-oriented healthcare executive delivering consistent success across senior leadership roles in fast-paced organizations with expertise in mergers and acquisitions (M&A), commercial integration, business process improvement, and go-to-market strategies / implementation. He is the Chief Commercial Officer and throughout his career, has been focused on being a People and Patient-centric leader.